but i think today governor romney fell back in to losing his touch. he did not have the right sound. instead of sounding sympathetic, to people that lost a job it was a little bit well, i don't care if it is getting better. it really isn't getting better. and you can't come across as rooting against, oh, it's actually 11%, there's got to be a sense that, you know, that you are happy that people are-- that things are better. you can't come across as cheer up, eventually things will get worse. that can't be part of your message. >> woodruff: and you mentioned the debate. to the two of you, here we are 48 hours afterwards, david, does it look any different as you look backward through the lens? >> i have two questions. one, first on the romney side he established much more moderate persona i think than he has at any time. so the question to me is how does he develop tham. does he sort of flush out that moderate persona. and try to hit the people he really has to hit which is white working class women in places like ohio to show how government can help th